Quality, Variety, and Service.
If you are looking for the cheapest metals available, APMEX is not for you. If you are looking for variety, inventory, competitive pricing, fast shipping, and fantastic customer service, APMEX is the place to be. You must understand that keeping large quantities of precious metals in stock will naturally increase overhead. After the price drop of April 2013, they were one of the few dealers who had anything left to ship at all and they restocked quicker too. They will ship your product within two days of receipt of payment, and if there is any legitimate problem with your order, they will fix it promptly. I have had two problems with past orders. I sent them a picture to demonstrate the problem, and they effectively rectified the situation without delay. Read their FAQs and terms and conditions before ordering, and there will be absolutely surprises. I will continue to do business with APMEX for many years to come.